Building a
finance super app

Case studies and project documents on how we built Freo's financial super app

Atoms of Freo’s super app

Atoms of Freo’s super app

Personalising home screen for every user

App architecture

Personalising home screen for every user

App architecture

Essential features to inform, engage and convert users

User engagement

Essential features to inform, engage and convert users

User engagement

Why we build a super app, not many apps

Product philosophy

Why we build a super app, not many apps

Product philosophy

FTUX that guides, educates and converts

FTUX that guides, educates and converts

How we built an intuitive app architecture

App architecture

How we built an intuitive app architecture

App architecture

Some more
case studies

I don't usually write. But when I do, I put them here.

Building app screens with jigsaw pieces

Helping stakeholders understand how apps are built

Building app screens with jigsaw pieces

Helping stakeholders understand how apps are built

MoneyTap disbursal flow redesign

Enhancing usability and gamifying the credit disbursal flow

MoneyTap disbursal flow redesign

Enhancing usability and gamifying the credit disbursal flow

MoneyTap application journey redesign

Expediting the magic moment and maximising througput

MoneyTap application journey redesign

Expediting the magic moment and maximising througput

Creating world's first OTT streaming aggregator

Summary of my work at New Movies

Creating world's first OTT streaming aggregator

Summary of my work at New Movies

Creating Meesho before Meesho

The story of DivasNow - A hyper-local e-commerce by women merchants

Creating Meesho before Meesho

The story of DivasNow - A hyper-local e-commerce by women merchants

Creating WorkBox to enable hyper-personalised corporate gifting

Creating WorkBox to enable hyper-personalised corporate gifting

How a simple redesign improved revenue by 263%

Not clickbait, I promise!

How a simple redesign improved revenue by 263%

Not clickbait, I promise!

Improve your app's rating by 20 points

Absorb negative ratings and promote positive ones

Improve your app's rating by 20 points

Absorb negative ratings and promote positive ones

Changing these 3 words improved user engagement

Clear UX copy does make a difference

Changing these 3 words improved user engagement

Clear UX copy does make a difference